The association has set itself the mission of protecting the interests of the winegrowers of the Coteaux des Baronnies and of giving more weight to this field of activity which is so important for the local economy. It has increased the number of initiatives to develop knowledge of the market: enabling supply to meet demand.

It is intent on developing the reputation and the image of the Protected Geographical Indication (IGP). Thanks to the financial means collected, the association is engaged in carrying out communication initiatives which contribute to promoting the production area. This collective promotion of the Coteaux des Baronnies extends from the strategic reflection through to the operational realisation of the targeted actions. The association participates in the implementation of the R&D.

Experimentation, analysis, understanding and knowledge are all important levers for the perpetuation of the "signature" Coteaux des Baronnies.